When your marketing automation systems are aligned, you generate more leads and make more money, more easily and quickly. We call it Sales and Marketing Automation Alignment (SMAA) and we’re here to help you achieve it.
Our systems experts have deep experience with the world’s most popular marketing automation tools—Marketo, Eloqua, Acoustic (formerly Silverpop), HubSpot, Salesforce Marketing Cloud, and Responsys, among others. They know how to build a strategy around them to get the most out of them individually and as a whole.
You’ll get a meaningful perspective into your digital marketing landscape. Greater visibility into customer data—and behavior. It’s all about removing obstacles so all your customers’ journeys take them to your bottom line.
We have over a decade of experience in digital marketing and have worked with hundreds of channel partners, helping them to generate demand and progress leads through the funnel. Our work for channel organizations involves planning, developing, and managing their strategy execution. Xcel Agency assists in the development of channel strategy and helps to implement channel support programs that deliver results. We help our clients with a range of channel sales and marketing activities through our agile marketing methodology.
A few ways we drive value and engagement through your channels:
A channel is only as strong as its partners. We work with companies to find the right channel partners for their programs. There’s no such thing as one-size-fits-all when it comes to partner alignment.
B2B & B2C Channel Strategy
We help organizations develop an optimal partner profile and then play a role in the staging, launch, and execution of the channel plan.
Channel Marketing Support
We maintain a team of solution area experts that can support a wide range of channel sales and marketing needs. Our experts have decades of combined experience, available to be leveraged for your program support needs.
Data Audit & Analysis
Every day, new machines, sensors, and devices come online and feed more data into your systems. Mobility, cloud, and the Internet of Things (IoT) are threatening to overwhelm the impact of big data on your business, leaving vast amounts of unstructured data untapped and putting you at risk. We help you get ahead of this avalanche of data by updating your information architecture and crafting the right solution to navigate the new digital data ecosystem. Learn more about how we impact your optimization efforts through our comprehensive analytics services.